Frequently Asked Questions
General Questions
- What does a retirement plan advisor do?
A retirement plan advisor helps employers design, manage, and optimize their workplace retirement plans—like 401(k)s—while ensuring compliance with regulations. They guide investment selection, help reduce fiduciary risk, support employee education, and work to improve overall plan performance and participation.
- How do you differ from a financial advisor or plan administrator?
We specialize exclusively in retirement plan consulting. Unlike general financial advisors or plan administrators, our focus is on helping employers build and maintain high-performing, compliant retirement plans.
- What types of retirement plans do you specialize in? (401(k), 403(b), SEP, SIMPLE IRA, etc.)
We can work with any type of retirement plan. A majority of our client plans have 401(k) plans, 403(b) Plans, 457 plans, Defined Benefit, and other Non-Qualified Deferred Compensation Plans.
- Who is your typical client? Small businesses, large corporations, nonprofits?
We serve businesses of all sizes—from startups to large corporations, nonprofits, and everything in between.
- Are you a fiduciary? What does that mean for me?
Yes, we act as fiduciaries for all our clients. That means we’re legally obligated to act in your best interest. We can serve in either a 3(21) or 3(38) fiduciary capacity, depending on your needs.
- What is a 3(21) vs. 3(38) fiduciary, and which one are you?
- 3(21) Fiduciary: We provide investment advice, but you retain final decision-making authority and share fiduciary responsibility.
- 3(38) Fiduciary: We take full discretion over investment decisions, assuming more of the fiduciary liability on your behalf.
- How are you compensated? Flat fee, assets under management, or commission-based?
- We offer flexible fee structures:
- Flat fee
- Asset-based fee
- Or a combination of both
- We’ll work with you to choose the arrangement that best fits your organization.
- We offer flexible fee structures:
- Who would I be working with at Advo(k)ate?
You’ll have access to our full team, including:
- A dedicated advisor
- A Senior Relationship Manager
- An Education Consultant
- Our Participant Call Center team for employee support
Questions from Employers (Plan Sponsors)
- What are my responsibilities as a retirement plan sponsor?
Plan sponsors are responsible for overseeing plan operations, maintaining compliance, and acting in the best interest of participants. We help you navigate these responsibilities with confidence.
- How can you help me stay compliant with ERISA and Department of Labor regulations?
Our service model is built around helping our clients maintain a compliant plan. We offer:
- Monthly fiduciary training modules
- An annual (k)lean analysis™ to help pinpoint potential problem areas and build a framework to keep the plan in compliance
- Fiduciary documentation of meeting minutes and executive decisions
- Can you help me benchmark my plan’s fees and performance?
Yes. We conduct annual fee reviews and a full benchmarking/RFP analysis every three years.
- What support do you provide during Department of Labor or IRS audits?
We assist in gathering required documentation and support you throughout the audit process.
- Do you assist with drafting or updating Investment Policy Statements (IPS)?
- Absolutely. We recommend that every client implement an IPS to guide investment decisions, define roles, and support fiduciary oversight.
- An Investment Policy Statement (IPS) is a document that outlines how investment decisions are made within your 401(k) plan. It sets guidelines for selecting, monitoring, and replacing investment options, defines roles and responsibilities, and helps ensure the plan is managed in the best interest of participants. While not legally required, it supports fiduciary oversight and can help protect plan sponsors.
- How can you help me improve employee participation and engagement?
We create custom education plans based on client needs. These plans may include:
- In-person or virtual group sessions
- One-on-one meetings
- Webinars and pre-recorded presentations
- Who would I be working with at Advo(k)ate?
You’ll have access to our full team, including:
- A dedicated advisor
- A Senior Relationship Manager
- An Education Consultant
- Our Participant Call Center team for employee support
Questions About Employee Support
- Do you offer employee education or one-on-one support?
Yes! We tailor education plans to your workforce and offer various formats to meet your needs.
- Can you help employees with rollover decisions or retirement readiness?
Definitely. We frequently engage in these conversations to help employees make informed decisions.
- What kind of communication or tools do you provide to participants?
We offer:
- A monthly participant newsletter
- Pre-recorded education videos that employees can watch on their own time
- Enrollment modules
- Webinars
- On-site and virtual group and 1-1 meetings
- How do you handle investment advice for employees? Do you provide it directly?
No, we do not offer direct investment advice. Instead, we educate and guide employees so they can make informed choices about their financial future.
Plan Design & Optimization
- Can you help me choose the right type of retirement plan for my business?
Yes. We’ll help you evaluate options and tailor a plan to your company’s goals and workforce.
- How can I make my retirement plan more competitive to attract and retain talent?
Our (k)lean Analysis™ explores enhancements to plan design that align with your corporate objectives. We will have in-depth conversions on plan design to help tailor it to your unique organizational needs.
- What strategies can I use to maximize tax benefits through my plan?
We’ll help you evaluate pre-tax vs. Roth contributions and how to balance both for long-term tax efficiency. For some plans, after-tax contributions may also provide benefits to key employees under certain circumstances.
- Do you advise on automatic enrollment and escalation features?
Yes! We are strong advocates for automatic enrollment and automatic escalation. We believe these auto-features really work to help employees get their savings on track.
Fiduciary & Legal Questions
- How can you help reduce my fiduciary liability?
We can serve as a 3(38) fiduciary, taking on full investment discretion and the highest level of fiduciary responsibility.
- Do you assist with plan documentation and recordkeeping best practices?
Yes. We provide:
- Quarterly investment reviews
- Annual (k)lean compliance analysis™
- Meeting minutes
- A digital Fiduciary Briefcase
Plan Vendor Support
- What is a recordkeeper? Provider? TPA? Custodian?
All great questions!
- Recordkeeper & provider:
- A 401(k) recordkeeper is a company or service provider responsible for tracking and managing the administrative data of a 401(k) retirement plan. They don’t hold the money (that’s the custodian‘s job), but they keep records of who owns what, how much is invested where, and how the plan is operating day-to-day. Additionally, recordkeepers and providers are the same. Examples are Fidelity, Empower, Transamerica, T. Rowe Price, etc.
- TPA or Third Party Administrator:
- If the plan has an unbundled set-up, the TPA helps with plan administration, non-discrimination testing, and annual compliance testing.
- Custodian:
- A retirement plan custodian is a financial institution or authorized entity responsible for holding and safeguarding the assets in a retirement account (like a 401(k)) on behalf of the account owner. They ensure the assets are managed according to government regulations and the plan’s rules.
- Recordkeeper & provider:
- Do you help evaluate and select plan providers (recordkeepers, TPAs, custodians)?
Yes. We monitor plan fees closely and review them annually for all entities involved with the plan. Every three years, we conduct a comprehensive fee and service analysis, comparing over 40 pages of relevant data points across recordkeepers, to ensure fees and services remain competitive.
- Can you assist with transitioning from another provider or advisor?
Absolutely. We participate in all conversions. We are on every call and we are actively involved in every detail of a conversion.
- How often do you review our plan’s investment lineup?
As a client, you will receive a quarterly investment review from our team.
Monitoring & Reporting
- What kind of reporting do you provide and how often?
- We provide quarterly Investment Reviews that monitor fund performance, and many other metrics, for all funds in the plan.
- We conduct an annual Compliance Review meeting called our (k)lean™ Analysis.
- How do you monitor plan performance and participant outcomes?
We monitor investment performance on a quarterly basis. On an annual basis, we review participant metrics in our (k)lean™ Analysis meeting.
- Will you help me set and track plan goals over time?
Yes! We love engaging with our clients and their employees to help create a financial plan that works for them!
Cost & Engagement
- What are your fees, and how are they structured?
- Our fees are tailored to each client’s unique needs and plan structure. They can be paid directly by the company, assessed against plan assets, or structured as a combination of both—depending on what works best for your organization.
- We believe fee transparency is essential. That’s why our pricing is straightforward, easy to understand, and free from hidden revenue-sharing arrangements or 12b-1 fees. You’ll always know exactly what you’re paying and why.
- Is there a minimum plan size or asset level to work with you?
No. We work with plans of all sizes.
- How do I get started with a plan review or consultation?
Reach out via email or phone—we’d love to help you review your plan and explore next steps.


