Target date funds have become a popular choice in many 401(k) plans, and for good reason. They offer a built-in investment strategy designed to change with the participant over time.

Simple Name, Smart Structure

These funds are usually labeled by year—like 2040 or 2065—signaling the approximate date a participant plans to retire. A 2065 fund, for example, is intended for someone in their 20s who expects to retire in 40 years. The fund takes more risk early on and gradually becomes more conservative as retirement nears.

One Fund, Full Portfolio

Target date funds are diversified by design. That means they include a mix of asset types and adjust automatically over time. For employees who prefer a set-it-and-forget-it approach, this can be a practical way to invest without having to actively manage individual choices.

Not One-Size-Fits-All

While target date funds are convenient, they’re not always the best fit for everyone. Some employees may want more control over risk, allocation or investment themes. It’s worth offering support and education to help participants decide if these funds match their retirement goals.

Bottom line: Target date funds offer an accessible entry point into long-term investing but they work best when employees understand how they align with their overall plan.